Founded in 1999, rock paper scissors, inc. is a PR firm comprised of a diverse team of fourteen communicators, creatives, and business minds. We have represented over 1000 projects from six continents. Our growing roster includes international and domestic clients in technology, music, holistic health, events, publishing, design thinking, and social innovation.


We’re dedicated to:


  • deep storytelling—by uncovering the most compelling aspects of your company or projects and connecting them to current trends
  • delivering results—by connecting you to press and business development opportunities.
  • keeping you informed—by providing weekly reports and PR analytics, and allowing you to help inform PR strategy.


We also coordinate industry conferences, workshops, and other events, including the DIY Musician Conference, Independent Authors Conference, APAP Wavelengths Preconference, SXSW meetups, and more.


We consistently place feature stories in the New York Times, Wired, TechCrunch, Forbes, Fast Company, Inc., Billboard, Rolling Stone, and on NPR. Please visit our Online Press Kits to see the types of press releases we write and placements we secure for our clients.

Contact us to hear how we can help you!


Dmitri Vietze


Born in Nashville, Dmitri moved to NYC as a teen where he busked in the subways while studying music at LaGuardia “the Fame High School” for Music and the Arts. After earning his business degree, he developed workshops using global music to show cultural differences as opportunities. He helped Portland record distributor Allegro set up a PR department and then started rps to focus on his global music and entrepreneurial passions. Upon launching his tech startup, StoryAmp, rps began to attract music tech companies. Dmitri is known for his crazy pants, infinite stream of ideas, and joyful engagement -- whether in writing, speaking one-on-one, or presenting at conferences ranging from SXSW to SF Music Tech.

Sheryl Woodhouse Keese


With an MBA, twenty-five years of management experience, and founding several businesses and cultural and music festivals, Sheryl is a creative problem solver with a talent for business strategy. She brings thoughtful direction and structure to a staff of fourteen and the hundreds of artists and music tech companies we partner with annually. Sheryl has worked in socially-responsible entrepreneurship, publicity, environmental conservation, fundraising, and as a business coach for artists and business owners. When not at rock paper scissors, Sheryl loves travelling and doing anything outdoors.

Tristra Newyear Yeager


With thirteen years of editing and research experience plus a PhD to her name, Tristra specializes in crystallizing the most compelling aspects of your business and personal story and tying them to larger issues and industry trends. As our lead writer and strategist, Tristra is a key member of your publicity team, and someone you’ll get to know well as she interviews you monthly for your latest press release. She has been a creative force at rock paper scissors for twelve years, where she’s known for synthesizing copious amounts of knowledge at the speed of light. Her love of music stems from her days as a record store employee, continuing through her career as a professional singer and student of Carnatic and Eastern European traditional music, and into her life as a publicist. She writes novels and researches Siberian history in her spare time.

Jeff Greene


As a professional musician himself, Jeff understands the daily challenges modern musicians and music companies face. He manages our team of publicists and keeps our campaigns on track, making sure we continue to refine our strategy, engage our creativity, and push the press to meet your business goals. With 60 original composed works across four complete albums, self-managed and promoted tours across Europe and America, a Bachelor of Music in Jazz Studies from Indiana University and a Master of Music in Composition from DePaul University to his credit, Jeff has a real-world education in matters of copyright, publishing, licensing, record label deals, publicity, and promotion. His years of industry experience and relationships help strengthen his connection with journalists and news outlets, furthering the reach of your message. His has a keen interest in sustainability and he still loves listening to vinyl.

Garrett Baker


Garrett spent the past nine years managing the rock paper scissors sister company FlipSwitchPR. He plans to now use his marketing knowledge and enthusiasm for sales and client relations as an account manager. With a deep interest in new technologies, Garrett spends most of his time reading about the latest music tech trends. If he's not listening to music or on a computer, he’s enjoying the outdoors somewhere in America.

Ron Kadish


With twenty-five years as a nationally touring classical, jazz and rock bass player and with numerous recording credits to his name from singer-songwriters to orchestras, Ron’s music career has been an invaluable contribution to the rock paper scissors mission. Organized and decisive, he provides a sense of calm to his clients and utilizes his background to connect with journalists in new and dynamic ways. His insider perspective and determination make Ron an invaluable publicist to rock paper scissors gamut of talented writers. When not working, he is kayaking, performing shows and walking his dog

Samantha Brickler


Samantha’s background in Arts Management, including the study of art finance, marketing, and advocacy, has given her the tools to think creatively when reaching out to media outlets. She is constantly exploring new approaches and strategies for pitching her clients, as well as new ways to grab the attention of journalists. Inventive, flexible, and highly involved with the shifts in music industry trends, Samantha is a doggedly determined publicist. When not crafting pitches for her clients, she spends time with her canine companion, Benny, as well as trying her hand at new recipes in the kitchen.

Lex Lindsey


Publicist by day and professional musician by night, Lex knows the music industry frontwards and back. With a degree in Arts Management and experience touring nationally and internationally, she brings a powerful voice of insight and an intuitive sense of story development to every client. Enthusiastic and knowledgeable, she energizes projects with her determination to see clients through the entirety of a campaign. When not pursuing journalistic articles, she is playing the drums, sampling craft beers and spending time with her dog.

Christine Brackenhoff


Trained in the hard-knocks school of publicity (an internship with rock paper scissors), Christine became keen on research, campaign strategy, and creative innovation. After graduating with a B.A. in Telecommunications, she proceeded to work in multimedia marketing and production at home and abroad, giving her a unique connection with content creators. Christine is thrilled to be back with rock paper scissors as a tech publicist, staying afloat on industry trends and collaborating on eclectic solutions for clients. Around town, she enjoys the live music scene and goes by “DJ Bracky Brack” as a community radio volunteer.

Ben Michaels


As a cultural anthropologist who has researched musical performance as a mode of political resistance among various marginalized cultures around the world, Ben brings a uniquely ethnographic perspective in telling the stories of his world music clients. He has worked for several years in the independent music distribution industry, while also pursuing a doctoral degree in the political anthropology of Tibet. When not immersed in socio-cultural theory or pitching good music to journalists, Ben spends his time travelling and exploring the world with his beagle Lulu.

Tyler Volkmar


Skilled in the fine art of PR through his internship at Rock Paper Scissors and a BA in Arts Management from Indiana University, Tyler is an artist turned publicist with a unique perspective on the entertainment and tech industries. Driven by his passion for music, he is fascinated with entrepreneurs like Lady Gaga and Kanye West, who find bold and effective ways of communicating through art and technology in the modern age. When he’s not pitching journalists, Tyler is a singer, DJ, and a fantastic dancer.

Jessika Griffin


Jessika organizes the BookBaby Independent Author Conference and manages social media for rps. Her zeal for organizing and planning has been central to her academic, personal, and professional pursuits. She has organized events with several organizations including the Indiana Public Interest Research Group, and the School of Public and Environmental Affairs. Professionally, she has helped college students throughout the Midwest plan events large and small. Outside of work Jessika likes to cook, watch Star Trek, play with her cat Moo, and throw her own awesome parties.

Bethany Schroeder


Bethany has worked at rock paper scissors for three years. She is a master event coordinator who has turned her attention almost exclusively to the CD Baby DIY Musician conference. With her background in arts management and artist performance, she is able to implement a creative and collaborative work atmosphere. Her ability to manage all of the minutia that accompanies organizing a conference of this size speaks to her keen attention to detail. When she is not at work she is spending time with her husband, daughter, cats and enjoying the outdoors.

Tina Somes


Born and raised in California, but now a Hoosier at heart, Tina started out in her father's construction business doing the books and finances. With 20 years of office experience, Tina is the go-to employee for all rps needs. When she does have a spare minute -- in between owning multiple rental properties, attending her children's school activities and spending time with her husband -- you can find her in her backyard relaxing with a glass of wine (or a beer!).