Songtradr was founded by producer/songwriter Paul Wiltshire and developed by a team of music industry professionals who all share a belief and vision to redefine the value of music. The company is focused on solving the transactional difficulties associated with licensing, buying and selling music rights as well ...
Chief Executive Officer
Paul is an international multi-award winning record producer, songwriter and entrepreneur who has produced and/or composed music with sales of over 15 million units including twelve #1 selling albums/singles and twenty-eight top 20 albums/singles. Artists include The Backstreet Boys, Human Nature, Delta Goodrem, Guy Sebastian, Engelbert Humperdinck and Vanessa Amorosi.
Paul founded music business PLW Entertainment, which was eventually acquired by ASX (Australian Stock Exchange) listed technology company Goconnect Limited in 2010, where he served on the Board for several years.
Extremely passionate about changing the music industry into a better place, Paul has focused all of his efforts on working to achieve this through Songtradr.
Chief Operating Officer
Steve is a highly experienced music executive who has worked for various music publishers and music production houses in Los Angeles over the last 15 years.
Prior to his engagement with Songtradr, Steve was the Senior VP of Musicbox, the production music division for ole Rights Management, one of the largest independent music publishers. Steve has also served as the General Manager for Vanacore Music for 5 years and the Operations and Distribution Manager for Megatrax Production Music for 6 years.
Steve is an accomplished guitarist, audio engineer and avid music fan. He has a bachelors degree in global business management from the University of Phoenix and was certified as an audio engineer from Musician’s Institute in Hollywood.
Chief Customer Officer
With 30 years of music industry executive experience, Tom has been involved with some of the biggest names in music history. From Rod Stewart and Lenny Kravitz to Paula Abdul and Shania Twain amongst many others. He began his career as a musician and segued into working for a number of record labels. At Virgin records, he became Vice President of adult format radio promotion before launching his own businesses, including an artist development and management company.
VP Head of Music
A creative executive with 20 years of experience in the music industry, including music supervision & licensing, A&R, artist development, management, marketing and publicity. Prior to joining Songtradr, Michelle was Sr. Creative Director of Mighty Generation Music, General Manager of Vellum Records, and President of mediaHo publicity. Michelle has degrees in Music Performance and Communications from Jacksonville University and toured for many years as a professional musician, before transitioning to the executive side of the music industry.
Helge C. Steffen:
Chief Technology Officer
Helge has over 20 years experience in software/web development including 10 years as Director of software development and deployment worldwide for one of the world’s largest independent music publishers, Peermusic.
Helge is a perfectionist who never settles for second best and always strives to make the user experience exceptional. He is a unique combination of technologist, coder, musician and publishing expert, fueling the Songtradr engine!
In her new role as Account Executive at Songtradr, Erin is excited about sharing a vast and diverse new catalogue of music. She aims to align the brand with high profile Film & TV placements, allowing the quality of the product to speak for itself.
With a lengthy background in Music Supervision, Erin is perceptive and committed to getting Creatives the best material for their projects. Her IMDB credits (America’s Best Dance Crew, Muffin Top: A Love Story, Hit the Floor, Madea’s Witness Protection) speak to her savvy ear.
As a Los Angeles native and performance pianist of 15 years, Erin is endlessly inspired by music.
Sarah’s passion for music - ranging from the most esoteric to widely known artists - has helped forge her career in the business.
Having started as a coordinator, she has gone on to work in licensing, administration, artist acquisition and music supervision. Her experience lies in Reality Television with shows (The Jersey Shore, Party Down South, Friendzone, Tattoo Nightmares) Independent Features (Dark Mountain, Whiskey Business, Random Acts Of Violence) , Commercials (Chevy, Mazda) and Trailers (In the Heart Of The Sea, XMen: Apocalypse, Our Brand Is Crisis).
Her steadfast love of promoting the highest quality music in an array of genres attracted her to the Songtradr family. Being able to facilitate her clients’ satisfaction in acquiring the ideal song for their needs brings her the utmost satisfaction.
Songtradr CEO Paul Wiltshire knows the music industry inside and out--because he’s made a serious run at it from almost every side.
His teen years were spent playing in bands around his hometown, Melbourne and producing tracks in his bedroom. These years of honing his production and writing skills paid off. Paul’s first big breakthrough came when he got the chance to work on Australian star, Vanessa Amorosi’s, record-smashing debut album. From here, Paul went on to work with numerous chart-topping artists, ‘Downunder', as well as international stars such as The Backstreet Boys.
“I had to learn quickly about all the various rights I was involved with, which previously had not really felt tangible to me,” he recalls. “Over the following decade, I had a very intense production career. I wrote or produced on a large number of albums and singles, which included 12 #1s and about 25 top 40s."
Paul built a wildly successful career, but was constantly frustrated with the business side, battling hard to find opportunities in a fragmented industry. “I started to realize that the business had many problems. I’d receive my royalty statements and feel perplexed,” says Wiltshire. “One statement from my PRO with thousands of entries, similar statements from my publishers and endless statements from record labels, often with contradictory information. It felt like a big mess, badly lacking transparency.”
Wiltshire, joined by his wife Victoria, also a music professional, felt they could do more. They expanded their production business to include artist management as well as a label and publishing division and set out to carefully cultivate a handful of talented artists. Wiltshire says, “We ambitiously morphed our production business into a 360 degree offering, signing four or five artists and developing our own content.” They could see the writing on the wall when the digital revolution razed the existing business anatomy. “The industry was changing rapidly and to survive, we needed to control our destiny,” he says. “We faced major challenges trying to develop commercial artists in Australia where the market had shrunk and we made plenty of mistakes!”
Wiltshire eventually sold to a larger company listed on the Australian Stock Exchange where he spent several years on their board of directors and in an executive role. He discovered and developed new skills and talents, dealing with a larger staff and many complex issues across a number of new business areas. It was challenging work, but Wiltshire felt he had something more he needed to do.
“Always at the back of my mind were the massive problems of our industry,” recalls Wiltshire. “Having personally suffered the difficulties of monetizing and accessing music rights buyers as well as tracking royalty income, I decided there had to be a way to solve these issues while making things a whole lot easier for music rights buyers!”
Inspired by the “anything is possible” mentality, Wiltshire moved to California.
Wiltshire set out to create a one-stop platform for rights management, licensing, distribution and collaboration. He wanted to remove the friction and improve the transparency and speed of transactions. It was the genesis of Songtradr.
For Wiltshire, the Californian start-up energy felt refreshing for someone launching an ambitious new project in a crowded, confusing space. The smaller size and the remoteness of the Australian market limited returns on effort, yet Wiltshire credits his Aussie background with some of the skills that have helped him succeed in the States and in music tech. “We have this notion of the Aussie Battler: the ordinary, working-class individuals who persevere through adversity and battle through each day with tenacity,” he remarks. “It teaches a certain work ethic!”
“Songtradr is a comprehensive system for managing your music, connected to a global licensing marketplace, the kind of platform I longed for as a producer/songwriter,” Wiltshire explains. “You can upload your entire catalog and connect to any of your collaborators, such as songwriters or publishers who co-own your music. Once connected, the music is in a clearable and portable state, so that it can easily be licensed or distributed. Our system allows users to add the important objective and subjective metadata tags that are crucial for search and discovery, as well as the complex administrative data that connects fractional rights holders and expedites the collection and remittance of royalties. You can also upload any related files such as instrumentals, remixes and stems which are linked to the original composition. All in one place, all very clear.”
That dedication and hard work were necessary to tackle the many facets and challenges inherent in pushing a new platform and model forward, in a legally complex field. “Our most limited resource is almost always time, because there’s no shortage of good ideas on how to improve our service and site,” Wiltshire reflects. “Most of the obstacles we’ve faced have turned into breakthroughs in terms of our technology.”
This fresh perspective and resultant technology means easier rights management, improved ability to find and license music for sync, and a growing set of features to support rights-holders as they strive to make the most of their assets. “To some extent, we see ourselves as connecting the world of rights in one place, an ambitious goal,” comments Wiltshire. “As we grow, in addition to the many thousands of artists and composers, record labels and publishers are also jumping on board. The ability to do business in terms of the mobility of rights will only get easier.”
Songtradr responds to the needs of traditional players in the business, but also works hard to serve emerging artists and songwriters, who are on a journey Wiltshire is very familiar with and wants to nurture. “When looking back 15 years or so and considering how much equipment and costs were associated with producing releasable music, it’s amazing what can be done now,” remarks Wiltshire. “A great recording used to cost thousands but today it can be done using a laptop and a pair of headphones. Songtradr is playing into that growth and independence and I believe young artists WANT independence. They don’t necessarily want to rely on a label or publisher. We are giving them the tools to be able to manage their rights as well as access all levels of the media and entertainment industries”
Songtradr was founded by Producer/Songwriter Paul Wiltshire and developed by music industry professionals who share a vision to redefine the value of music. The company solves transactional difficulties associated with licensing, buying and selling music rights as well as providing creators, owners and buyers successful business tools. It provides an intuitive, simple and free content management system where music assets are stored, discovered, curated and monetized. Users have complete control and are empowered with flexibility to run their businesses their way. Using Songtradr’s proprietary search and variable licensing pricing technology, music supervisors, brands, filmmakers and other creatives can now acquire rights directly from sellers, who include some of the world’s best composers, producers, songwriters, artists, bands, publishers, labels and rights estates.