Mar 26, 2024

Music Tech Hot Takes of the Moment

Dmitri Vietze
Every week I send out a curated selection of the top music innovation news, including big money moves in the industry, emerging trends, and...
Feb 20, 2024 Dmitri Vietze

Rock Paper Scanner: Curated Music Innovation News in Your Inbox

The Rock Paper Scissors team is always tracking top-level music innovation trends. Rock Paper Scissors clients get my weekly Rock Paper Scanner newsletter, a...
Jun 29, 2023 Dmitri Vietze

Cultural Storytelling for Music Creation Tech Companies

Looking for Dmitri’s full Cultural Storytelling for Music Creation Tech Companies white paper? Get it at the bottom of this page! Many music creation...
Jan 23, 2023 Tristra Newyear Yeager

Music Marketing in an Age of Creative Transformation

Look ahead to music marketing trends with Tristra Newyear Yeager, Chief Strategy Officer at Rock Paper Scissors and co-host of the Music Tectonics podcast ...
Jan 10, 2023 Dmitri Vietze

What I’m Expecting in 2023

It's the time of year when commentators and analysts are telling you what to think about 2022 and what to expect in 2023. Me,...
Nov 15, 2022 Dmitri Vietze

Rock Paper Scanner: Curated Trendspotting

The Rock Paper Scissors team is always tracking top-level music innovation trends. Rock Paper Scissors clients get my weekly Rock Paper Scanner newsletter, a...
Aug 18, 2021 Dmitri Vietze

The RPS PR Model: Amplify

Amplification is the third phase of the iterative rps PR model. This is getting other people to tell your story, with an emphasis on...
Aug 06, 2021 Dmitri Vietze

The RPS PR Model: Articulate

Remember at the beginning of this series when I said most people start off a PR process with writing a press release? The press...
Feb 04, 2021 Dmitri Vietze

Introducing the RPS PR Model: Crystallize

For most people PR starts with writing a press release. In this commonly used approach, you write an announcement and then you send it...
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