Why your product isn’t in top gift guides (and how to change that)
The gift guides that consumers trust can lead to record revenue during holiday shopping seasons for the featured products.
So, how do you get your product in gift guides?
How do gift guide editors make their selections, and how do you get their attention?
What are the keys to unlocking placements in the top publications?
Rock Paper Scissors has the answer to those questions and more. Our publicity team has earned coverage for clients in gift guides like The New Yorker, Today, Esquire, and more.
We’re sharing proven strategies from our gift guide experts. This post is just a taste— get our full report, Your Guide to Gift Guides, at the bottom of this page.
The journalists who write the most prestigious gift guides are looking for products that feel new and trendy, with buzz already building so they can be sure their picks will be hits.
Don’t miss out on small wins in the press that help build that buzz! How do you get those wins?
Find out how we built momentum for a retro cassette player and earned a coveted New Yorker gift guide spot: read our case study in Your Guide to Gift Guides below.
Seeing your product in target gift guides requires a strategic plan based on how journalists work.
You might be surprised how many weeks before publication they are collecting ideas—pitching for A-list outlets can start up to a year in advance.
This is especially true for the all-important winter holidays.
Learn the best times to start pitching—it’s earlier than you might think! It’s all in our free deck.
Gift guides for holidays throughout the year open up opportunities for creative storytelling!
Develop a plan for the holidays that matter most to your customer profiles. A PR partner with experience with the electronics, musical instrument, and gear press can help you build a strategic plan.
We’ve gathered the key info about holidays and lead times into a year-round Strategic Pitching Timeline. That’s right, it’s in Your Guide to Gift Guides, along with more insights from our gift guide experts!
Want More PR & Marketing Insights?
Find out how we can build a strategic PR and Marketing plan for your company. Get the conversation started here.
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About Eleanor Rust:
Eleanor loves that marketing lets her use every part of the diverse skill set in problem solving, research, and writing that she acquired in her previous work. A dozen years in the academic world, as a PhD in Classics, a Fellow at the American Academy in Rome, and a teacher of languages and literature, honed Eleanor’s communication skills. As a freelance writer for arts & heritage organizations and then as RPS’s staff music writer, she relished developing client’s unique voices to communicate the excitement of their creative work. To each project, she brings boundless curiosity and contagious enthusiasm for learning new things. Off the clock, Eleanor sews her own historical costumes and reads 19th century novels.
About Rock Paper Scissors:
Founded in 1999, Rock Paper Scissors, Inc. is a PR and marketing firm composed of a diverse team of communicators, creatives, and business minds. We have represented thousands of entertainment tech projects from six continents. Our roster includes clients in music technology, sports technology, entertainment technology, wellness tech, consumer electronics, innovative musical instruments and gear, AI music, consumer apps, and much more.
