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We’ve put together a set of amazing resources to get you started on your PR journey.
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Is your brand showing up in AI search?
Search has changed. Even on Google, AI and chatbots are getting between your customers and discovery of your company’s products and services.
Update your strategy for AIO/GEO.
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Want to see your products in the gift guides that drive holiday sales? Learn proven strategies from our gift guide experts!
Includes our Strategic Pitching Timeline for every major gifting holiday.
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As music tech startups launch, scale, and exit, they encounter complexities unique to the intersection of music and tech. Sun Jen Yung (Nfluence Partners) and Dmitri Vietze(Music Tectonics & Rock Paper Scissors) have distilled critical lessons startups need to know into this report.
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Are product reviews enough to tell the world your story? Are you missing out on more valuable press opportunities? Find out how to create a storyfinding process at your music creation tech company and build major media moments with cultural storytelling.
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How do you know if your company is ready to hire a publicity firm? How do you choose a firm that fits your organization? What is PR anyway? Get the tools you need to make the right decisions regarding PR for your company.
Music Tectonics
Exploring the earthquakes shaking the music industry and the junction where music and technology meet.
Recent Blog Posts
How do you keep on top of music & tech industry news? Tracking the stories that make big headlines is one thing— sifting through the newsfeed noise to sense the emerging trends is another. That’s why the Rock Paper Scissors team scans a broad media landscape—industry trades with names you know, and reports from independent analysts, writers, and specialists that might not be on your radar yet.
SXSW has opened community voting for the 2025 event! Each year the number of amazing proposals grows. To help you zero in on the most intriguing sessions in the Music & Tech and Music Industry tracks, the Rock Paper Scissors team has put together a list of our favorite music tech & innovation meetups, presentations, and panels.
The Rock Paper Scissors team is always tracking top-level music innovation trends. Rock Paper Scissors clients get my weekly Rock Paper Scanner newsletter, a hand-selected, trendspotting collection of music industry news, including industry revenue directions, investments and acquisitions, and more. Read on to get just a taste of what clients see: the weekly newsletter also includes investment, acquisition, and partnership news!
It's the time of year when commentators and analysts are telling you what to think about 2022 and what to expect in 2023. Me, I'm thinking about Pendulum Man. What does a fridge magnet have to do with the future? I think of Pendulum Man as a great metaphor for how to think about The Market. The initial spin of Pendulum Man looks like all our limbs are subject to The Economy, things out of our immediate control.
The Rock Paper Scissors team is always tracking top-level music innovation trends. Rock Paper Scissors clients get my weekly Rock Paper Scanner newsletter, a hand-selected, trendspotting collection of music industry news, including industry revenue directions, investments and acquisitions, and more. Read on to get just a taste of what clients see: the weekly newsletter also includes investment, acquisition, and partnership news!
