Zeynep Yasar

Director of Client Services

Zeynep joined Rock Paper Scissors as a publicist upon exiting academia and begin utilizing her media and communications expertise in the professional world. After holding consecutive roles as senior publicist and campaign manager, Zeynep continues her RPS journey as director of client services. She leads the PR campaigns for the entire roster of clients, manages the publicists, and makes sure media strategy, timelines, and results align with clients’ business goals. Zeynep is proud to have witnessed RPS’s growth throughout her rise through the ranks at the company and to have developed internal and client-facing workflows that maintain trust and accountability across teams. She lives with her husband and cat in Brooklyn, New York.